Take a look at the world of custom wheelsAnywhere you seem to look nowadays, there are customized cars and trucks and those pieces of jewelry holding the tires in place are custom rims. Usually dipped in chrome, sometimes in gold. These flashy wheels are probably where "Bling, Bling" originated. With NBA all stars such as Maurice Taylor, Lindsey Hunters and of course Shaquille O'Nealspending thousands to customize the Lincoln Navigators and Cadillac Escalade SUV truck it only seems natural that their fans would follow in the tracks and they have. The power of celebrities Not only have NBA stars taken to customizing their vehicles, but Hip Hop superstars like Nelly, Master P and P Diddy have taken to the bling bling world of aftermarket wheels. The hiphop mogul seems to have gone beyond customizing his rides with chrome rims, he now has teamed up with Weld wheels to produce his own line of custom, precision-forged aluminum rims. Weld wheels and P Diddy have a new line car and truck wheels specifically for sports trucks, luxury SUV's and high-end American- and German-made autos that are called "Sean John Wheels". Sean John dubs retail between$700 and $3,000 for each wheel. Will all the publicity from celebrities chrome wheels have taken off in sales as in the last 10 years. With the money to be made in custom rims, more and more companies are springing up offering even more styles of wheels to choose from. Some of the most popular names include Foose wheels, Lexani, Giovanni and American Racing wheels to name only a handful ofover 100 manufacturers. With so many manufacturers they try to push the envelope with their wheels designs adding beautiful shapes to their wheels. One company really took it to the next level by introducing spinning rims to the aftermarket world.